Vela Atelier · Retail & E-commerce
A headless storefront for a luxury fashion label
An editorial, mobile-first shopping experience on headless Shopify, with content the brand team edits themselves.
- Client
- Vela Atelier
- Industry
- Retail & E-commerce
- Year
- 2024
- Timeline
- 4 months
The challenge
The old theme was slow on mobile, where most traffic came from, and every campaign page needed a developer. Checkout drop-off was high.
What we did
- 01Redesigned product, collection and checkout flows from a full UX audit and session recordings.
- 02Rebuilt the storefront on Shopify Hydrogen with Sanity for editorial campaigns.
- 03Set up GA4 and server-side tracking so every campaign could be measured.
- 04Ran conversion tests on product pages for three months after launch.
Results
- Lift in mobile conversion
- 41%
- Largest Contentful Paint
- 1.1s
- Campaign pages, no developer needed
- Same-day
“The site finally looks like the brand, and it's quicker than any competitor we tested.”
Sofia MarínFounder, Vela AtelierTechnology
Next.js
- Shopify Hydrogen
- Sanity
- Klaviyo
- Vercel
Next project
Nimbus Insurance
An AI assistant that handles first-line claims
Let’s carry your product forward.
Tell us what you’re building and where you need help. We reply within one business day with honest next steps.
hello@crowdcarry.com