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Google Ads

Show up when buyers are searching

We build and run Google Ads accounts around the number you care about: qualified leads or profitable sales. Clean conversion tracking first, then campaigns, bids and landing pages tuned every week.

Discuss your projectSee our work
Search-term and bid reviews
Weekly
Targets agreed before launch
CPA / ROAS
Ad account and data in your name
Yours

What we deliver

Google Ads, end to end

01

Search Campaigns

Keyword research, tight ad groups and negative lists that stop budget leaking to junk queries.

02

Performance Max

Asset groups, audience signals and feed setup so Google's automation optimizes for real revenue.

03

Shopping & Merchant Center

Product feeds cleaned and enriched so the right products show at the right price.

04

YouTube & Demand Gen

Video and image campaigns that build demand before people search for you.

05

Conversion Tracking

GA4, enhanced conversions and offline imports so bidding learns from closed deals, not clicks.

06

Landing Page CRO

Pages built and A/B tested to lift conversion rate, which lowers every cost per lead.

Our work

Google Ads client results

An e-commerce store, a local service business and a professional services firm: what we changed and what it did to their numbers.

Specialty coffee bags on a wooden shelf
E-commerceGoogle Ads

Northfield Roasters

Portland, OR · 6 months · $14k / month

Profitable coffee subscriptions from Shopping and Performance Max

  • Shopping
  • Performance Max
  • Brand Search

The problem

Performance Max was spending about a third of the budget on brand searches the store would have won anyway, and every sale was valued the same, whether it was a one-off bag or a 12-month subscription.

What we did

  • Rebuilt the Merchant Center feed with roast, origin and grind in product titles
  • Split Performance Max by margin tier and excluded brand terms
  • Sent subscription value back to Google so bidding favored repeat buyers
Return on ad spendHigher is better
Before2.1×
After3.8×
ROAS, up from 2.1×
3.8×
Revenue at the same spend
+81%
Cost per new subscriber
−34%
“We'd been told Performance Max was a black box. CrowdCarry split it by margin and showed us where every dollar went. Subscriptions are now our biggest channel.”
Tom ElleryFounder, Northfield Roasters
Plumber's hands fitting steel pipes
Local serviceGoogle Ads

BrightFlow Plumbing

Austin, TX · 4 months · $6.5k / month

Half the cost per booked job for a local plumbing company

  • Local Services Ads
  • Search
  • Call tracking

The problem

Calls were coming from outside the service area and nobody could tell which ads produced booked jobs, so budget went to whatever made the phone ring.

What we did

  • Tightened the service radius and ran a separate after-hours emergency campaign
  • Launched Local Services Ads with the Google Guaranteed badge and a review push
  • Imported booked jobs from the field-service software as conversions
Cost per booked jobLower is better
Before$112
After$58
Cost per booked job
−48%
Booked jobs per month
2.1×
Calls from inside the service area
+74%
“We used to judge ads by the phone ringing. Now we see booked jobs per campaign, and the after-hours campaign pays for the whole account.”
Marcus ReidOwner, BrightFlow Plumbing
Lawyer discussing documents with clients across a desk
Service businessGoogle Ads

Carter & Hale Law

Denver, CO · 5 months · $9k / month

Estate-planning consultations at less than half the cost

  • Search
  • Landing pages
  • Offline conversions

The problem

Broad-match keywords were buying clicks for “free legal advice” and law-firm jobs. Cost per consultation had climbed past $400, and form fills weren't tied to signed clients.

What we did

  • Rebuilt the account by practice area with phrase and exact match plus 600+ negatives
  • Built a landing page per practice area with an embedded booking calendar
  • Imported signed clients from the case-management system to train bidding
Cost per booked consultationLower is better
Before$412
After$187
Cost per booked consultation
−55%
Consultations per month
+62%
Fee revenue to ad spend
4.6×
“They cut our wasted spend in the first two weeks, then rebuilt the pages. We now track every ad to a signed client, not just a form fill.”
Mei ChenManaging Partner, Carter & Hale Law

Sample case studies showing how we report results. Client names and figures are illustrative.

Industry results

What Google campaigns can deliver

Real results that Google and Meta have published about named advertisers. Follow each source for the full case study.

  • Google AdsPerformance Max

    Renault

    −86%

    cost per conversion

    Lower cost per conversion after moving to Performance Max.

    Source: Think with Google
  • Google AdsPerformance Max

    LOT Polish Airlines

    +68%

    conversion rate

    Higher conversion rate than generic Search, at 3× lower CPA than Search-only campaigns.

    Source: Think with Google
  • Google AdsPerformance Max · Maximize conversion value

    Economy Bookings

    +40%

    revenue and bookings

    Increase in revenue and online bookings in the U.S.

    Source: Think with Google
  • Google AdsPerformance Max + Search

    FishingBooker

    +8%

    conversions

    Additional conversions on top of existing Search campaigns.

    Source: Think with Google

  • +27%

    conversions or value at a similar CPA/ROAS

    Advertisers adopting Performance Max (average)

    Google Ads Help

  • +18%

    incremental conversions at a similar cost

    Advertisers making the most of Performance Max (average)

    Google Ads

Results published by Google and Meta about their advertisers’ campaigns. They show what these platforms can do; they aren’t CrowdCarry clients.

Example ads

Ads written to earn the click

Search ads that match intent: the offer in the headline, proof in the description and sitelinks for the next step.

Google Search · E-commerce

Sponsored

NNorthfield Roastersnorthfieldroasters.com › subscriptions

Fresh-Roasted Coffee Subscription | Roasted to Order | Free Shipping

Single-origin beans roasted the day we ship. Pick your grind, skip or pause anytime. First bag 30% off.

  • Shop beans
  • How it works
  • Gift a subscription
Google Search · Local service

Sponsored

BBrightFlow Plumbingbrightflowplumbing.com › emergency

Emergency Plumber in Austin | Here in 60 Minutes | Upfront Pricing

Licensed local plumbers, 24/7. Burst pipes, leaks and blocked drains fixed today. 4.9★ from 600+ reviews.

  • Call now
  • Water heaters
  • Drain cleaning
Google Search · Service business

Sponsored

CCarter & Hale Lawcarterhalelaw.com › estate-planning

Estate Planning Attorney Denver | Flat-Fee Wills & Trusts

Protect your family with a will or trust drafted by a local attorney. Book a free 20-minute consultation online.

  • Book a consultation
  • Pricing
  • Living trusts

Example ads shown in each platform’s layout.

How it works

A clear path from kickoff to launch

Every engagement runs in short cycles with a demo at the end of each one, so you see progress weekly rather than at the end.

  1. 01

    Audit

    Account structure, tracking, wasted spend and competitors.

  2. 02

    Rebuild

    Tracking fixed, campaigns restructured, landing pages ready.

  3. 03

    Launch

    Controlled budgets while the algorithms learn.

  4. 04

    Scale

    Budget moves to what converts; weekly tests on ads and pages.

Tools & technology

The stack we trust

We choose tools for the job and for your team’s ability to maintain them after we hand over.

  • Google Ads
  • Performance Max
  • Merchant Center
  • GA4
  • Tag Manager
  • Looker Studio
  • Optmyzr

FAQ

Common questions

  • Enough for each campaign to get around 30 conversions a month so automated bidding can learn. We'll estimate this from your cost per lead before you commit.

  • Search campaigns produce data in the first week. Expect 4 to 8 weeks of optimization before costs settle.

  • We charge a flat monthly fee, so we have no reason to push your budget up.

More in Grow & Scale

Related services

Marketing & GrowthMeta AdsCloud & SecurityQuality Assurance & TestingMaintenance & Support

Let’s talk Google Ads.

Tell us what you’re building and where you need help. We reply within one business day with honest next steps.

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